We are witnessing an unparalleled shift in consumer preferences toward digital-first experiences in almost every sector. Be it banking, entertainment, public services, education, healthcare, or shopping, digital platforms are becoming the de facto interaction point for consumers globally. These digital platforms create multiple touchpoints, and each transaction generates data points that can be analyzed for valuable insights.

Enterprises are looking to leverage these insights to improve operational performance, elevate customer experience, and enhance agility and responsiveness. Given the criticality of these considerations in competitive markets, this leaves enterprises scrambling to manage the enormous volume of data that their systems need to handle. It is estimated that enterprise data generation will exhibit an average of 42.2% annual growth. 

The data for the decision journey

With the scale and diversity of data surging every day, traditional data management techniques may no longer be sufficient to support the business needs of enterprises. The journey of making relevant decisions from data insights involves a lengthy and complex process lifecycle beginning with the acquisition of data from siloed business systems to ingestion, transformation, orchestration, storage, and supply to analytical and intelligence engines powering the organization’s decision frameworks.

While proven and now widespread, technologies like data lakes and warehouses seem to be coming up short as the data landscape becomes more dynamic and real-time. Enterprise CIOs are looking for solutions geared to address the problems posed by today’s data needs.

So, what if enterprises get a single solution that addresses all these issues? 

Azure Synapse Analytics - redefining data dynamics

Azure Synapse is a highly scalable, cloud-based data warehouse solution from Microsoft’s Azure stable. It brings the power of storage and analytical capabilities together with all preceding transit and supply operations in data management around these two core capabilities. Underpinning the solution are the data warehousing capabilities of SQL combined with the significant data capabilities of Spark.

Enterprises that leverage Synapse get a one-stop solution that helps uncover value from their data assets and streamlines the movement of data between internal and external 3^rd party systems. The solution allows enterprises to address specific needs such as business intelligence or machine learning.

How does Azure Synapse benefit today’s businesses?

Reduce application spread for data management

With Synapse, an organization eliminates the need for multiple business systems to handle data management, transit, and analytics. As a thumb rule, the fewer applications there are, the greater the flexibility to innovate in data management. That’s why this solution will help grow new data-driven opportunities for a company that adopts it. 

For example, by integrating new capabilities such as AI or machine learning, organizations can create a single point of contact for their AI services, leveraging all the data required for training, processing, and generating outcomes.

With fewer tools and platforms in the technology landscape, enterprises can save on administrative and managerial overheads and reduce complex infrastructure and skill investments.

Supports hyper-data-driven decision-making

Azure Synapse offers a hyper-scaling analytics capability that organizations can leverage to run complex data operations on any scale. To add to that, it promotes this scalability with accurate data. This provides enterprises with the ability for rapid decision-making which is critical, especially for businesses in high-performance industries like banking or healthcare.

Synapse can handle storage and analytics operations on various diverse data streams that may be structured, unstructured, or even semi-structured. The platform can autonomously recognize and standardize data flows to the required formats for the intended recipient services. It supports various programming languages for querying and data operations like SQL, Python, Scala, etc.

Better workforce productivity

Azure Synapse offers powerful business intelligence and data visualization capabilities. However, the platform seamlessly transformed the underlying complexity with easily understandable and intuitive reporting. This allows end-users to easily understand and act on data trends and insights. Different stakeholders get visibility into the right insights that can help them continuously drive competitive value generation.

On the operational side, Azure Synapse offers an unlimited scale for handling data management and allows staff to easily automate core operations such as provisioning of resources, infrastructure configuration, schema-mapping of data, patch management, etc. Summing up, Synapse allows staff to be more productive as it handles several complex administrative and management activities autonomously with minimal human intervention.

Faster time to market for applications

To remain competitive, enterprises need their digital services to deliver innovative experiences rapidly and with inch-perfect precision. To facilitate this, they need 2 critical capabilities within their technology landscape. The first is timely data acquisition and supply, which a data lake provides, and the second is the ability to maintain a single source of truth for data, which is usually provided by a data warehouse.

With Azure Synapse, enterprises get both in a single package, thereby offering full control over the data-driven experiences customers receive.

Driving new analytical competencies with Azure Synapse

As organizations embrace new digital possibilities, they need a strong data foundation that accommodates volume at scale and can facilitate intelligence operations. Azure Synapse offers the possibility of having this foundation that enterprises need to stay ahead of their competitors. 

However, getting ahead with such complex and state-of-the-art cloud solutions does require immense expertise in architecting a digital landscape that can accommodate such capabilities and tools. Relying on internal teams and skills may not be the best option as such complex cloud solutions require end-to-end strategic and solutions roadmaps.

This is where a technology partner like Parkar can help. Our team creates sustainable and tailored roadmaps that help our enterprise clients integrate Azure capabilities like Synapse Analytics into their digital systems. Get in touch with us to know more.